Katrina’s Blog

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  • SP: Understanding Field Approaches Reading Reflection

    October 14, 2019 by

    I should have known there would be names for models of audience analysis. In reading about the different models (classification-drive, intuition-driven, and feedback-driven), I realize we used to catalog audiences mostly by demographics when creating communication plans (Ceraso, 2013, p. 239). I do, however, find it funny how now I’m reading about the use of… Read more

  • SP: Situating the Field Reading Reflection

    September 30, 2019 by

    If future technical communicators will face work that is “not well defined,” why would anyone still want to be a technical communicator (Mehlenbacher, 2013, p. 189)? It’s simple. We are junkies. We love having new challenges, new problems to solve, new ideas to develop. We love “wicked problems” (Mehlenbacher, 2013, p. 191). Comparing this to… Read more

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